Ubuntu for Phones

So it looks like Canonical just announced Ubuntu for phones. What do you guys think?

I'm not a massive fan of all of the gestures, to be honest. The design looks pretty though.
I feel like they announced this too soon. By 2014 all the hype will be gone. Or at the very least they could have waited until CES.

That aside it looks alright. With Blackberry 10 coming out consumers will have a lot of choices to pick from.
This is actually looking quite cool! Once I get used to it, Ubuntu could become my default OS.
Because it's the phone operating system the world deserves, but not the one it needs right now.
If Ubuntu phones are out sooner rather than later I might just have to upgrade to one. I think my contract is up in May but I could hold out a few months if they aren't too far off after that.